The essence of the Ducati brand

A202104 blog

I’ve been thinking a about what it means to me and how it makes me feel, to be a Ducati owner/rider. There’s something special about the bike and the brand.   There is no doubt there is something almost Steve Jobs magical about the brand. For example, I can use the brand Ducati to amplify …

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Living with a bigger Monster – the 796

DUCATI MONSTER 796 1

I’ve had the opportunity to test the Monster LAMs 659 for a while as a commuter, then I was given the 796 to compare the two, by my mates at Ducat City Melbourne – lucky me! First thing I noticed was the throttle restrictor was missing from the LAMs 659 which only pulls a two thirds WOT, making you ride it …

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2014 Monster 1200 S has me wobbly at the knees

monster1200 02

It’s always been about massive amounts of torque. I don’t know what it is but nothing else in life quite simply satisfies in the same way. Multistrada, Hypermotard, Diavel – torque, torque, torque. Oozing from everywhere. Being hooked on torque is an addiction, a demon lurking deep in your subconscious waiting to be unleashed. As …

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